![]() With research we discovered a niche market in Vancouver of affluent book lovers. In order to establish loyalty for Ambit, we knew we needed to know our market inside and out. As self-proclaimed bibliophiles and publishing students, we found ourselves to be the perfect market for publishers to reach out to in order to increase loyalty, and yet we felt unmoved by their efforts. The result of our research was Ambit Publishing, a theoretical publishing house whose central objective was to create brand loyalty.Įstablishing brand loyalty was the most basic aspect of our thesis for the project, which sprang from our own noticeable lack of loyalty to any one specific publisher. The future of print may remain a mystery, yet one group of students, when assigned the task to envision the future of publishing in Juan Pablo’s course Technology and the Evolving Book, ran with the assumption that print will hold an important place for decades to come.Īlthough the rest of our classmates designed elaborate and impressive business structures and new mediums that align with an increasingly techno-centric world, Karen La, Lauren Madsen, Alison Roach, Caili Bell and I (Holly Vestad) stuck with something perhaps seemingly more simple, yet infinitely more complex a viable business plan for a print-only publisher. It’s not difficult to understand why the industry is going through significant change, and the Internet certainly needs no introduction. It seems all student papers and year-end projects in publishing courses have a common theme: envision the future of publishing. Student Presentations, Papers, & Reports Ambit Publishing Įnvisioning the Future of Publishing-Ambit Publishing, a student project from Pub401, taught by Juan Pablo Alperin-guest post by Holly Vestad, English major, publishing minor at SFU ![]()
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